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Everyone Active launches its first Reformer Pilates studio in Hitchin

A CGI representation of the Reformer Pilates studio, with equipment arranged around the room with backlit mirrors at one end and a large pinkish backlit feature at the other end. Double doors and a large plant sit alongside a bench along the main wall, with coat hooks above.

Local leisure operator Everyone Active is set to unveil its first ever Reformer Pilates studio later this month at Hitchin Swimming and Fitness Centre.

The state-of-the-art studio will be the first of Everyone Active’s 230 sites nationwide and follows the company’s recent appointment to manage North Herts Council’s leisure facilities from April 2024.

Performed on a reformer machine rather than a mat, Reformer Pilates is growing in popularity and loved by celebrities for its body conditioning benefits suitable for everyone.

A former group exercise studio at the site is being repurposed into the new studio, which will have 20 reformer machines that have adjustable resistance and moving platforms that roll up and down as the participant performs the move.

The £100,000 investment into the Reformer studio is the first upgrade at Hitchin, with a full gym refurbishment due to take place next spring.

Mark Leahy, Everyone Active’s Regional Contract Manager across North Herts, said: “At Everyone Active, we are delighted to be launching the company’s first ever Reformer studio at Hitchin Swimming and Fitness Centre.

“As one of the industry’s fastest-growing initiatives, we are excited to open the studio doors and welcome the local community to try Reform Pilates for themselves, either as an addition to their established workout regime or as a way to kickstart their fitness journey.

“Reformer machines can both add resistance, making sessions more intense or assist the user if they struggle with high-intensity movement or are recovering from an injury, making it the ideal exercise for those of all ages and abilities.”

The centre will be offering two types of Reformer classes - FitCore and Ignite.

Whilst Reformer FitCore will be available to all eligible members following the studio’s grand opening, Reformer Ignite, Everyone Active’s exclusive offering, will be available from the beginning of November 2024.

Reformer FitCore, established by Peak Pilates, the industry leader for Pilates instructor education, utilises Pilates-based exercises to strengthen the whole body. Acting as the first stepping stone in building core strength through movement, FitCore is best suited to Reformer novices.

Meanwhile, Reformer Ignite is available for those looking for a more intense Reformer session. Whilst exercises can be adapted depending on the individual and their ability, Ignite classes are specifically designed for those looking to elevate their core strength even further whilst increasing their flexibility.

Cllr Mick Debenham, North Herts Council’s Executive Member for Leisure, said: “We are thrilled to see Everyone Active bringing such an innovative and sought-after fitness option to Hitchin. This is a fantastic opportunity for residents to enjoy the benefits of Reformer pilates, and we’re eager to see how this offering will contribute to the wellbeing of our community.”

Further improvement works at Hitchin Swimming and Fitness Centre include the £200,000 refurbishment of two studios and the introduction of a brand-new spin studio, complete with 21 Kieser bikes and audio-visual dynamics.

Other changes are also underway across other North Herts leisure facilities including a full gym refurbishment at North Herts Leisure Centre and improvements to the existing cycling studio and gym changing rooms at Royston Leisure Centre.

The new Reformer studio at Hitchin will be opened at a grand launch event later this month with details to be announced soon.

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